Good. Better. Best. Pick the tier that fits where you are.
An accessible door at Essentials, the guided workhorse at Pro, and full access plus scale at Mastery. Every tier offers an annual option at about two months free (pay for 10, get 12).
self-guided
Essentials
$97
/month
or $970/yr
An accessible door into the system. Self-guided access to the tools, dashboard, and owner community.
First access to new tools (incl. AI Profit Architect)
✓
Essentials
Not included: Blueprint Course ($497 value)
P.R.O.F.I.T. Architect Dashboard
Starting Point Scorecard
Full tool and calculator library
Private owner community
Monthly group training
Monthly live group coaching (90 min)
Member hot seats
Monthly office hours
Quarterly benchmark reports
Priority Q and A
Direct 1:1 access with Phil
CEO Accelerator (multi-site and scale)
First access to new tools (incl. AI Profit Architect)
Pro
Blueprint Course ($497 value)
P.R.O.F.I.T. Architect Dashboard
Starting Point Scorecard
Full tool and calculator library
Private owner community
Monthly group training
Monthly live group coaching (90 min)
Member hot seats
Monthly office hours
Quarterly benchmark reports
Priority Q and A
Direct 1:1 access with Phil
CEO Accelerator (multi-site and scale)
First access to new tools (incl. AI Profit Architect)
Mastery
Blueprint Course ($497 value)
P.R.O.F.I.T. Architect Dashboard
Starting Point Scorecard
Full tool and calculator library
Private owner community
Monthly group training
Monthly live group coaching (90 min)
Member hot seats
Monthly office hours
Quarterly benchmark reports
Priority Q and A
Direct 1:1 access with Phil
CEO Accelerator (multi-site and scale)
First access to new tools (incl. AI Profit Architect)
On Essentials, the Blueprint Course is not included. It comes with Pro and Mastery, or $497 on its own. If you already bought the Blueprint for $497 and later upgrade to Pro or Mastery, the $497 is credited off your first payment automatically. No code.
The Blueprint Course
The upgrade mechanic.
Included in Pro and Mastery. Not included in Essentials, where it shows as “Included in Pro and Mastery, or $497 on its own.”
Join Pro or Mastery without the course: it unlocks automatically inside the member area. No code.
Already bought the Blueprint for $497, then upgrade: the $497 comes off the first Pro or Mastery payment as a one time credit. No second copy, no code.
Gated to an active membership: the course lives inside the platform, so access ends if the membership ends. That is why no minimum term is needed
Billing and cancellation
Simple, honest terms.
Essentials: monthly, cancel anytime.
Pro: monthly (cancel anytime) or annual. Because the course is gated, there is no minimum term.
Mastery: annual prepay, aligned to the January cohort.
Annual option on every tier: about two months free (pay for 10, get 12).
Annual prepay may be deductible as professional development this tax year. Confirm with your accountant.
Coming Soon
The Membership opens later this year.
Want first access when doors open? Email us and we will add you to the founding member list.
